Case Study: The Love Dove Generation

The Challenge:
With only a couple of weeks before launch Cypher was tasked with securing some press for the launch of Billy ‘Danie’ Bunter’s book which chronicled the London rave scene from late 1980s.

The Result:
We were album to secure high-level music press which interviews and articles arranged with the likes of FACT, Thump, DJ Mag, Mixmag and London Live as well as supporting blog posts. The book was a success selling out its first run.

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