We happened to stop by SXSW this year and while the amount of stuff going on was rather overwhelming we did manage to make sense of what the big trends on PR and marketing are this year.
1. The rise of Messaging – This is the year that social messaging usurps social networking
2. The rise of the dark social – to you and me that the part of social networks which is harder to gain insights from
3. Connected everything – yes even more than it is not. If it’s exists then it’s connected
4. Bye Bye Text – It’s all about visual and video